Skincare is often only associated with women, but a consistent and healthy skincare routine is something that men and women can benefit from. Whether you have dry or oily skin, sensitive or normal, a regular skincare routine is a must for keeping your skin healthy and vibrant.

As compared to women, the skin of men has more collagen and elastin that makes their skin thick and firm. Adult males, for example, produce approximately 10 times more testosterone than women do. Testosterone drives oil production, so men often have oiler and thicker skin and a better natural hydration. Hence, the signs of aging appear much later as compared to women. Therefore, it is important for men as well to take care of their skin by following a cleansing routine, say experts.

Skincare doesn’t have to be complicated. You can have a basic 2 products routine and it will help to keep your skin healthy. Here are a few Skin Deep tips that men with no skincare routine can start off with and then build up on it:

1. Cleansing with a good facewash takes away 80% of your skin problems. Regular face washing helps remove dirt, excess oil and prevents acne and ingrown hair, leaving you with a clean and healthy complexion. The general rule of thumb for how many times should you cleanse is the same for both men and women: twice per day, once in the morning and once in the evening with an effective pore-cleansing facewash.

2. The most important thing men can do is use sunscreen daily. One of the most inexpensive ways to keep your skin looking its best for the longest period of time possible is to use a sunscreen. 

Sun damage is cumulative, which means the sooner you work to prevent it by applying a broad spectrum sunscreen like Superscreen daily, the better off you'll be. 

3. Moisturizer is another cornerstone for men's skincare. It will, over time, lessen the appearance of wrinkles and fine lines, preventing them from settling in and making you appear older than you actually are.

It will also make your skin feel more supple and healthy, contribute to its natural glow, and help avoid that "tight" feeling your skin gets when you wash your face in the morning. Crème Riche is loved by men and is a perfect fix for dryness, fine lines, wrinkles, and loss of firmness and elasticity.

4. Eye cream or balm is another subset of moisturizer specially formulated for treatment of the thin-skinned eye area, where those wrinkles have a tendency to appear earlier.

To the guys who claim that they just don't have enough time to develop and maintain a skincare routine: That's just not true. The reality is that it's not complex. It shouldn't be daunting.You should be able to get it done and get it done quickly. We're all living longer lives. Look the best at every age!